J Toral

Senior CRO Manager

J has been a CRO fanatic for a little over 12 years now. He started with a small web development and consulting agency where he would build and optimize WordPress sites for small businesses. He specialized in coaching owners and marketing teams on testing their way to great marketing results. After almost 9 years solo, he was picked up by a world-class agency to work with clients like American Airlines and Blue Rhino Propane. There, he specialized in holistic CRO plans, mad-scientist-esque ideation, and pushing the limits of CRO A/B testing. He's never satisfied with his current level of CRO knowledge and is constantly chasing the thrill of the next big test!