Rob’s intellectual curiosity and results-oriented approach have brought him success in two careers; first as a US-China investment banker, and later as a digital media buyer, two seemingly unrelated fields that both require a data-driven, market-aware, and business-savvy approach.
Rob separates the world into two buckets – the “care” and “don’t care” buckets. The care bucket includes family, friendship, Karaoke, and 80’s pop music. The don’t care bucket includes everything else. Rob believes when it comes to success in marketing, your best guess is probably wrong and “testing is life.”