This is marketing

Marketing is the engine that fuels our company growth. We are on the forefront of reaching our target audiences by using innovation, creativity, and data to acquire new customers. We thrive off the challenge of coming up with new angles, new tests, and new ways of getting a competitive edge. Marketing is responsible for growth marketing areas including but not limited to Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Advertising, Email Marketing, Social Media, & Conversion Rate Optimization.

Meet the team

Ari Alhadeff
Director of Paid Media
Rob Saunders
Director of Strategy
Peter Whiteman
Senior SEO Consultant
Nan Chung
Marketing Consultant
Mickey Greenburg
Senior SEM Specialist

A day in the life Of the Marketing team

    • Morning time! Grab a cup of coffee or tea. Time to put our game faces on 🙂 Usually our quiet & most productive hours of the day
    • Check campaigns & projects and see all of your success & learnings from the previous day. Analyze results – Learn, optimize, repeat
    • Share winnings across the marketing organization. Team collaboration is key to our success!
    • Stay ahead of the game by reading and getting up to date with what’s going on in our industry & the digital marketing world
    • Lunch at our favorite conveyer belt sushi place!
    • Get together for our weekly team meeting. Discuss the everyone’s top 3 priorities for the week. Collect feedback, remove blockers, and talk about how to improve as a team
    • Brainstorming time! Time to put on your creative thinking hats. What are the some game changing ideas that will bring the team and business to the next level?
    • Run a competitive analysis to see what our competition is doing. Use tools like adbeat, spyfu, semrush and good old fashion Googl’ing
    • Create & launch new tests based off competitive analysis. Find & pursue other new growth opportunities
    • Review your goals for the week and create a plan for the next day. Get pumped for tomorrow!!!
Made with ❤️ in Bellevue.
Full Beaker
Copyright © 2018 Full Beaker, Inc. 200 112th Ave. NE, Suite 310, Bellevue, WA 98004 NMLS #1019791. View our mortgage licenses on the NMLS Consumer Access website. Full Beaker Inc. is a registered mortgage broker and loans are arranged through third parties. In New York State it is licensed by the Department of Financial Services. Licensed by the Mississippi Department of Banking and Consumer Finance.